If you think about how salespeople are selling your company’s products and services, and a how marketing helps “prime the pump” with product awareness, features, and leads; translate that to how your recruiters are selling your company as an employer, and how marketing can be used to drive a pipeline of activity to help potential candidates understand what it’s like to work for your business.

Whether it’s optimizing your landing pages on your careers website, creating webcasts about what it’s like to work for your company in specific departments, developing email campaigns to drive candidates to apply for certain positions that match their skill set, it is very much the same as pairing marketing and sales.

Finding the right tools to communicate with potential candidates and finding the right content to attract new employees by showcasing the good you do for the world, combating any negative press, and highlighting your unique culture is a piece of what Megnetic is all about.